GADGET MART shall use three types of product sourcing strategies at three different levels. Inventory management is important because we have to look for inventory keeping cost, obsolete risk of items, losing a customer because of zero stock etc. ħ Product Sourcing: GADGETS MART- BUSINESS PLAN Product sourcing and inventory management is very important aspect of running a product based online store. E-file the company name at the SECP website Register the company at the Registrar of Companies Obtain digital signature Apply for a national tax number (NTN Also to operate we need to open a bank account, and if we are going accept credit cards we shall also open a merchant account. Legal Requirements: Legally registering your business under Pakistan law gives your business a better image, and customers feel more secure trading with you. At initial stages GADGETS MART plan to run its self from a office of not more than 3 rooms, which shall need furniture like tables, chairs, cabinets, electric equipment like fans, air conditioner, lights and machinery like printers, fax machines, computers, monitors, lcd s, and miscellaneous etc. Equipment\ Machinery: GADGETS MART shall need to make some good investments in office equipment, furniture, machinery and transport, if necessary. At initial phases GADGETS MART plan to operate completely as a pure e-commerce business but at later stages considering success rate, it will also plan to launch physical store in cities like Lahore, Karachi or Islamabad to reach to maximum target market. ĥ OPERATIONAL PLAN Infrastructure for Business: To start Business Company shall need to have a proper infrastructure in terms of proper working place, equipment, machinery and personnel, etc Location: Location of GADGETS MART physical office from where all the operations will be done is in Lahore city, which has almost all the modern day facilities which an online business store need to run. Ensure in time and safe delivery method of products to customer.
Advertise to expand customer base and to create more awareness through print magazine advertising, internet advertisements and other methods like social websites. Focus on customer needs and value his demand. Ĥ Strengths & Core Competencies: We see following as the strengths of our business, First proper Pakistani gadget store offering wide variety of such products Low competition Offering Pakistani demand specific products Reasonable prices Payment & delivery methods that Pakistani customers are comfortable with Challenges: GADGETS MART will have to overcome following challenges to survive and prosper, High import duties and taxes Delivery timing and charges Creating trust at initial phases and giving customers feeling of security Reaching to customers and making a name for the business Keys points to Success of the Business: Sell variety of quality products with good comparable prices. Vision: To be a distinguished Pakistani Gadget store known for the variety and quality of products, setting new trends and lifestyles Mission: To offer continuous value added products to our customers and to make online shopping experience easy, enjoyable and absolutely secure. Slogan: The Good Life at a Great Price, Guaranteed. Our focus will be on bringing you the most unique gadgets in Pakistan that will make your life a lot better and stylish. Providing a simulating online shopping experience, it will offer the latest and wide range of daily life gadgets and electronic products at most competitive prices. 1 ONLINE GADGET STORE BUSINESS PLAN SUBMITTED BY: ARIF MASOOD (BAF-06-50) SUBMITTED TO: SIR FARASAT SUBJECT: E-COMMERCE DEPARTMENT OF COMMERCE BAHAUDIN ZIKARIYA UNIVERSITY, MULTANĢ TABLE OF CONTENTS General Company Description 01 Slogan 01 Vision 01 Mission 01 Strengths 02 Challenges 02 Key points to success 02 Operation Plan 03 Infrastructure of Business 03 Location 03 Equipment\Machinery 03 Legal Requirements 03 Product Description 04 Product Sourcing\methods 05 Order System\Payment Options 06 Shipment method\policy 06 Feedback\ Helpline system 06 Marketing Plan 07 Target Market 07 Market Growth Potential 07 Pricing Strategy 07 Promotion strategy 08 Financial Plan 09 Website Development Plan 10 Website development roadmap 10 Website Components 10 Web design features 11ģ GENERAL COMPANY DESCRIPTION Company Overview: GADGETS MART will be one of Pakistan's first and best technology and digital lifestyle shopping portal.
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